LG's Growth Strategies in India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Big Plans for India Contd...
By 2001, LG became India's fastest growing electronics, home appliances and computer peripherals company. By the end of 2003, LG emerged as the market leader in consumer electronics and home appliances. Innovative and customer friendly products, along with competitive pricing and vast distribution network enabled LG to become market leader in its business.
According to Francis Xavier, Managing Director, Francis Kanoi Marketing Planning Services8, "LG has taken a share from everyone to be the number one in virtually all the consumer electronics and appliances fields." 9
Since South Korea was a small market, Lucky Goldstar expanded its operations to foreign countries and established its first overseas branch in New York in 1968. In the same year, it manufactured Korea's first air conditioner. By the 1970s, Lucky Goldstar became the first Korean consumer electronics company to get listed on the Korean stock exchange and in 1977 its sales reached 100 billion Won.10...
6] Global System for Mobile Communications (GSM) uses Time Division Multiple Access (TDMA) technology that allows eight simultaneous calls on a single radio frequency. It is the most popular mobile phone technology in Europe and Asia.
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