Reebok's Gameplan in India
Case Studies in Business Marketing

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:

Price:
Case Code : MKTG049 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Marketing Mix
Case Length : 10 Pages
Period : 1991-2002
Pub Date : 2003
Teaching Note : Available
Organization : Reebok, Adidas and Nike in India
Industry : Footwear and Apparel
Countries : India

Abstract:

The case, "Reebok's Game Plan in India" gives an overview of the entry of Reebok, the international sports shoe giant, into India, the entry of its global competitors, Nike and Adidas into India and the strategies adopted by the three players to build up their market shares.

The case specifically deals with the strategies adopted by Reebok in India to deal with the competition from Nike and Adidas.

The case gives insights into Reebok's venture into the kids market and its emphasis on fitness. The challenges that the company could face in India have also been discussed.

The case deals with the market conditions that prevailed in India during the entry of these players, the competition among the domestic players and the changes that the multinational companies brought about in their strategies to increase their market shares.

Issues:

• Understand the positioning of Reebok, Adidas and Nike in India

Contents:

  Page No.
Introduction 1
Background Note 2
Competition 3
How Fit is Reebok's Fitness Platform? 4
Targeting The Kids 5
Adidas & Nike: Selling Lifestyle 5
The Challenges Ahead for Reebok 7
Exhibits 8

Keywords:

Reebok's Game Plan in India, Reebok, international sports, shoe giant, India, global competitors, Nike, Adidas , India, market shares, strategies, Reebok, kids market, fitness, market conditions, multinational companies

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