Coffee Parlours in India-Hotting Up
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» Identify the nature of differentiating strategies pursued by different players in the coffee retailing business.
Coffee Parlours in India-Hotting Up, background note, Barista, Cafe Coffee Day, Qwiky's, traditional coffee houses, coffee pubs, srategies employed, ambiance, décor, service, price, quality, customer relationships, expansion plans, Starbucks
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