Ujala - The Supreme Whitener
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
• Explaining the importance of marketing mix for the success of a product
Marketing strategies, small, Indian company, Jyothi Laboratories, promote, fabric whitener, brand, Ujala, liquid dye, strategic, competition, emerge, Indian FMCG market, 21st century
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