Samsung - The Making of a Global Brand
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
• The factors that must be taken into account when a domestic company wants to undertake global brand building initiatives
Samsung, brand building, transforming, global brand, product initiatives, advertising campaigns, brand image, worldwide, Samsung, global markets, Samsung, consumer electronics market, Sony
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