Social Marketing - Lessons from Child Relief & You (CRY)
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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• Understand the strategies adopted by CRY for mobilizing resources and for involving the private sector in its programs and initiatives.
CRY, success, marketing strategies, mobilizing resources, corporates, India, corporatization, corporate strategies, organization, Social Marketing
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