'All Out' - Marketing a Mosquito Repellant
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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• Understand the changing dynamics of the Indian petroleum industry after the deregulation process that began in the early 1990s
The All Out Story, All Out, mosquito repellant, Karamchand Appliances Pvt. Ltd, KAPL, vaporizers, Indian mosquito repellant, market, marketing strategy, leader, segment, competing, stronger, players
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