'All Out' - Marketing a Mosquito Repellant
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(Case Code: MKTG060) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG060 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemesMarketing Mix |
| Case Length |
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9 Pages |
| Period |
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1989-2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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Karamchand Appliances Private Limited |
| Industry |
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Home Appliances |
| Countries |
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India |
Abstract:
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The case, 'The All Out Story'examines the success of the All Out mosquito repellant from Karamchand Appliances Pvt. Ltd. (KAPL).
KAPL was responsible for introducing 'vaporizers'in the Indian mosquito repellant market.
The case examines the marketing strategy that helped the company to become a leader in the segment, even while competing against financially stronger players.
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Issues:
• Understand the changing dynamics of the Indian petroleum industry after the deregulation process that began in the early 1990s
Contents:
Keywords:
The All Out Story, All Out, mosquito repellant, Karamchand Appliances Pvt. Ltd, KAPL, vaporizers, Indian mosquito repellant, market, marketing strategy, leader, segment, competing, stronger, players
'All Out' - Marketing a Mosquito Repellant
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