L'oréal - Building a Global Cosmetic Brand
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
• The brand management strategies of a large cosmetics company with a global presence and a large portfolio of brands.
Brand management strategies, global cosmetics, L'Orčal, portfolio, cultural backgrounds, Europe, America, Asia, acquisition, makeover, worldwide marketing, straddling, all, segments, cosmetics business, building successful brands, segments
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