L'oréal - Building a Global Cosmetic Brand
Case Studies in Business Marketing

ICMR HOME | ICMR Case Collection

To download L'oréal - Building a Global Cosmetic Brand case study (Case Code: MKTG062) click on the button below, and select the case from the list of available cases:



Current Exchange Rates
INR 300.00 = USD ($),
                 = GBP (Ł),
                 = EURO (€)
Currency data courtesy coinmill.com
INR is INDIAN RUPEES (Rs.)

» Marketing Case Studies Collection
» Mini Cases on Marketing Management
» Micro Cases Studies on Marketing
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies

Google
Webicmrindia.org
My status


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : MKTG062 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Brand Management
Case Length : 12 Pages
Period : 1993-2003
Pub Date : 2003
Teaching Note : Not Available
Organization : L'Orčal
Industry : Cosmetics
Countries : France

Abstract:

The case discusses in detail the brand management strategies of the global cosmetics industry leader, L'Orčal, over the years. L'Orčal's brand portfolio included brands from different cultural backgrounds like Europe, America and Asia.

The case explores L'Orčal's expansion of its business through the acquisition, makeover and worldwide marketing of relatively unknown brands from different countries. In addition, the case takes a look at the way in which the company consciously worked towards straddling all the segments of the cosmetics business and building successful brands in each of these segments.

Issues:

• The brand management strategies of a large cosmetics company with a global presence and a large portfolio of brands.

Contents:

  Page No.
L'oréal Makes Waves 1
Background Note 2
On The Road to Fame 4
May Be? No, It 'Is' Maybelline 4
Cashing in on The Maybelline Formula 5
Future Prospects 7
Exhibits 9

Keywords:

Brand management strategies, global cosmetics, L'Orčal, portfolio, cultural backgrounds, Europe, America, Asia, acquisition, makeover, worldwide marketing, straddling, all, segments, cosmetics business, building successful brands, segments

L'oréal - Building a Global Cosmetic Brand - Next Page>>



Fundamentals of Marketing Management Workbook
Work Book - Rs. 500
ICMR Workbooks Collection

Case Studies in Marketing - Vol. II
Case Volume - Rs. 1500
ICMR Case Volume Collection

 Fundamentals of Marketing Management
Text Book - Rs. 500
ICMR Textbooks Collection
Google
 

Case Studies Links:- Case Studies, Mini Case Studies, Micro Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Volumes.