BBC World in India

            
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download BBC World in India case study (Case Code: MKTG063) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG063 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Themes

Differentiation
Case Length : 14 Pages
Period : 1991-2003
Pub Date : 2003
Teaching Note : Available
Organization : BBC
Industry : Media and Entertainment
Countries : India

Abstract:

The case examines BBC World's entry into India during mid-1990s and its growth in the country. The reasons underlying the channel's decision to design for India-centric programs have been discussed.

In addition the case examines BBC World's decision to shift India-centric programs to the weekend after the September 11th attacks and latter its decision to relaunch India-centric programs on prime time.

The case also provides detailed information about the channel's market research activities and its target market. BBC World's future prospects in light of growing competition are also examined.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

• Understand the factors that influence a foreign channel to opt for localized programming content.

Contents:

  Page No.
BBC World Demands A Broader View (Ership) 1
A Background Note on BBC World 2
Localizing The Programs 3
Understanding The Indian Market 4
Consolidating Presence in India 6
Attracting Advertisers 7
Can BBC Compete With Local Channels? 8
Exhibits 9

Keywords:

BBC World, India, 1990, design, India-centric, BBC World, India-centric, weekend, September 11th, prime time, channel, market research, target market, future prospects, growing competition

BBC World in India - Next Page>>


Custom Search





Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
Textbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.