Madura Garments - Marketing Branded Men's Wear in India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The case also attempts to understand how a market leader acts and reacts to changing market conditions and the strategies it adopts to retain its position as the market leader.
• Understand the dynamics of the Indian branded men's wear market and the changing trends in the business
Marketing strategies, Madura Garments, branded apparel, manufacturer, market leader, men, wear market, product development, promotion, distribution, backdrop, Peter England, MG, market segments, market leader , changing market conditions, strategies, position, market leader
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