Customer Service at Singapore Airlines
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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• Importance of customer service in the success of an organization, particularly in the service industry.
Customer service, Singapore Airlines, SIA, customer service, airline industry, SIA, customer-friendly airline, differentiated, customer service, in-flight, ground, consumer perception
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