Walt Disney - The Evolution of the Brand
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Disney went on to make a number of successful
animated films. Prominent among them were Snow White (which was the first feature length animated film), Cinderella and Bambi. The company also made successful live-action films like Treasure Island and Mary Poppins. Gradually the Disney company diversified into other areas like resorts and parks and television shows.
• To trace the evolution and growth of a highly successful brand in the field of entertainment.
Evolution, growth, diversified entertainment Group, The Walt Disney Group of Companies, media networks, studio entertainment, consumer products, resorts, initially, small studio, short animated films, debts, Mickey Mouse
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