P&G's Brand Management System
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
• Understand the significance of a brand manager, brand management system and category management
Brand management system, US, FMCG, Procter & Gamble, P&G, brand management, 1940, category management, brand portfolio, P&G, cohort management, best practices, brand
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