Scorpio - Marketing an Automobile Brand
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
• Understand how changing market dynamics can force an industry leader to restructure its strategies (in terms of modifying the product mix and entering new segments)
Marketing strategies, Mahindra & Mahindra, M&M, Indian automobile, manufacturer, sports utility vehicle, Scorpio, 21st century, M&M, Mahindra Group, Indian business conglomerate, marketing strategies, positioning, advertising, pricing, promotion, competition, Indian SUV market
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