Absolut Vodka - Creating Advertising History
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Essentially, the case attempts to understand why and how the Absolut advertising campaign came to be regarded as an 'advertising legend' all over the world. The case also talks about several innovative and creative Absolut ads that were launched since 1980.
• How innovative advertising helps in creating brand recognition and brand awareness among consumers
Advertising, strategies, V&S, Sweden, liquor company, promoting, world, third largest, premium vodka brand, Absolut, history, growth, V&S, Absolut, brand , advertising campaign, credited, largest selling, premium, vodka brand, US, art, fashion, brand's popularity, Absolut, advertising campaign, advertising legend, several innovative, creative, Absolut ads , 1980
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