Calvin Klein's Scandalous Advertising - Morality vs Money
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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It critically analyzes two of the most controversial issues (the 1995 'kiddie porn' campaign and the 1999 advertisements for children's underwear), wherein the company was accused of sexually exploiting children. Finally, the case covers the events at Calvin Klein in the early 21st century, and points out the company's continuing focus on generating sales through erotic advertisements
• Understand the nature of the business fashion houses (such as Calvin Klein) operate in and the intense competition between them
Controversial, advertisement campaigns, launched, US, fashion house, Calvin Klein, 1970, 2003, designer's, evolution, successful businessman, entry, success, jeans, underwear, fragrance, advertisements, angered business, partners, religious leaders, family welfare groups, customers, sexual content, 1995 , kiddie porn, , 1999, sexually, exploiting children, generating sales, erotic advertisements
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