Samsung's Marketing Strategy in India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
• The marketing strategies adopted by Samsung to gain market share in the highly competitive Indian consumer electronics market.
Marketing strategy, Samsung, India, market share, product, pricing, distribution, promotion, future prospects, competition, slowdown, consumer electronics, market
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