Hyundai's Marketing Strategies in India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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• Understand the competitive landscape in the Indian passenger car industry and study the marketing strategies of leading players.
Case, Hyundai Motors, Indian Passenger Car Industry, Foreign Car Manufacturers in India, Marketing Small Cars in India, Marketing Mix, Positioning, Customer Value, Pricing, Distribution, Advertising Campaign, Santro
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