Marketing Strategies of Businessworld

            
 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download Marketing Strategies of Businessworld case study (Case Code: MKTG096) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG096 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Advertising and Promotion
Case Length : 13 Pages
Period : 1999-2004
Pub Date : 2004
Teaching Note : Not Available
Organization : BusinessWorld
Industry : Business Publications
Countries : India

Abstract:

The case discusses the marketing strategies of Businessworld, the largest circulated business magazine in India. In 1998, Businessworld was facing intense competition and was trailing far behind other players like Business India and Business Today. The magazine was making significant losses. The case describes how Businessworld staged a remarkable turnaround because of its marketing initiatives including aggressive brand building efforts, pricing strategy, event sponsorship, content restructuring and other promotional activities. The case provides a detailed note on the trends in the Indian business publication industry.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

• Gain insights into the recent trends in the Indian business publication industry.

• Examine how a magazine emerged as a leading player in the business publication industry by understanding the changing market dynamics and information needs of its readers.

• Examine the various marketing initiatives of Businessworld

• Understand the importance of brand building and promotion for the success of a business publication

• Study and analyze the structure and nature of competition that exists in the publication industry in India

Contents:

  Page No.
The Leader 1
The Indian Business Publication Industry 2
Focus on Content 4
Marketing Initiatives 6
Advertising Initiatives 7
The Result and the Future 8
Exhibits 11

Keywords:

Case, Business world, Business Publication Industry in India, Marketing Business Magazines, Brand Building, Advertising Initiatives, Content Management, Pricing Strategy, Event Management

Marketing Strategies of Businessworld - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.