Apple iPod's Promotional and Positioning Strategies
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
A series of innovative advertising campaigns via television commercials, print ads, posters in public places, wrap advertising etc were used. The case also describes how Apple created an iconic image for iPod that attracted the young and the old alike. It was positioned as a 'cool' product for the present generation.
» Understand how iPod was promoted by Apple using partnership, podcasting and co-branding strategies.
iPod, Apple Inc., Promotion, Positioning, Digital Hub Strategy, Lifestyle Advertising, Coolness, Co-branding Strategy, Wrap Advertising, Whole Widget Strategy, Podcasting, Cult Brand, Brand Image
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