Apple iPod's Promotional and Positioning Strategies
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A series of innovative advertising campaigns via television commercials, print ads, posters in public places, wrap advertising etc were used. The case also describes how Apple created an iconic image for iPod that attracted the young and the old alike. It was positioned as a 'cool' product for the present generation.
» Understand how iPod was promoted by Apple using partnership, podcasting and co-branding strategies.
iPod, Apple Inc., Promotion, Positioning, Digital Hub Strategy, Lifestyle Advertising, Coolness, Co-branding Strategy, Wrap Advertising, Whole Widget Strategy, Podcasting, Cult Brand, Brand Image
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