Crisis Management: Dealing with a Product Crisis
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
While some analysts felt that B&L's handling of the crisis situation left a lot to be desired others felt that the situation faced by B&L was trickier than what pharmaceutical company, Johnson & Johnson, faced during the infamous Tylenol crisis in 1982. In the case of Mattel, the company had to win back the trust of its customers after the massive recall of toys in 2007 due to safety-related issues. Here too, the industry watchers are divided over whether the leading toy maker was able to handle the crisis situation in an effective manner.
» Understand the issues and challenges faced by companies in managing a product
Crisis management, Product crisis, Product advisory, Corporate citizenship, Communication strategy, Public relations, Publicity , Nokia, Mattel, Bausch & Lomb, ReNu with MoistureLoc, BL-5C batteries, Lens Care market, Product liability lawsuit, Tylenol, Johnson & Johnson, Consumer education
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