Tourism Kamloops

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Tourism Kamloops case study (Case Code: MKTG242) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies





Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG242 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Tourism Marketing / Services Marketing / Marketing Management
Case Length : 14 Pages
Period : 2008-2009
Pub Date : 2010
Teaching Note : Not Available
Organization : -
Industry : Tourism Industry
Countries : Canada

Abstract:

The case discusses the promotion of Kamloops city as a vacation destination and the initiatives taken by Tourism Kamloops to transform the city into a favorable tourist destination. Over the years, the tourism industry in Kamloops had been growing steadily and had played a major role in contributing to the local economy. The case discusses the growth of Kamloops as the 'Tournament capital of Canada'. Sport tourism is one of the fastest growing segments of the tourism sector in Kamloops and the city has actively developed and promoted sports facilities for tournaments and hosted some major sporting events. The case also discusses the marketing campaign with TV personality and meteorologist Mark Madryga as brand ambassador to promote Kamloops as a vacation destination. The case talks about some of the challenges faced by Tourism Kamloops and how they might affect the tourism sector in Kamloops in the future.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

Analyze the tourism industry in Kamloops and study the factors which contributed to the growth of the tourism industry in the region.

Understand the role played by marketing, particularly the promotional campaigns, in developing the tourism industry of a country.

Analyze the initiatives taken by Tourism Kamloops to promote the city of Kamloops as a vacation destination.

Explore the strategies that Tourism Kamloops could adopt to develop the tourist sector in the region.

Contents:

  Page No.
Introduction 1
Background Note 2
Promoting Kamloops as Canada's Tournament Capital 4
The Kamloops Winter Adventure Getaway Contest 6
'Hometown Boy' Campaign 6
Outlook 7
Exhibits 10

Keywords:

Tourism marketing, Innovative marketing campaign, Tourism promotion, Destination marketing, Tourism sector, Sports tourism, Tourism Kamloops, Tourism British Columbia

Tourism Kamloops - Next Page>>


Custom Search





Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
ICMR Textbooks Collection
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.