Droid: Challenger to the iPhone?
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Some experts felt that the unique features of Droid could challenge iPhone. On the other hand, some analysts felt that Motorola had a long way to go to emerge as a challenger to iPhone created a strong position for itself in the lucrative smart phone market. The Droid was largely well-received and to some extent had revived Motorola's financial position. However, marketing experts were sharply divided on the positioning strategy adopted by Motorola and Verizon for droid. In view of its success, Motorola planned to revive its mobile phone division and planned to launch Droid in India, China, Japan, and Europe in 2010. The company also planned to launch Android-powered phones in low-end as well as smart phone versions.
» Analyze Motorola and Verizon's marketing strategy to launch Droid in the lucrative smart phone market.
Positioning, Positioning strategy, Market challenger, Competition, Branding, iDon't marketing campaign, Smart phone market, Motorola, Verizon, Google, Android, Apple, iPhone, Research in Motion, BlackBerry, Nexus One, Nokia, Samsung, LG, Sony Ericsson
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