Burger King's 'Whopper Virgins' Viral Marketing Campaign
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The viral campaign was backed by other promotional elements such as TV advertisements, print, and online ads. The campaign generated a lot of buzz in the blogosphere as well as other media and quickly spread through word-of-mouth marketing. While many experts commended the viral marketing campaign for having helped in brand recognition, many others criticized the campaign idea, describing it as offensive and culturally insensitive. Some ad experts also pointed out that due to errors regarding search engine optimization techniques in the viral strategy adopted, the campaign had not been effective in garnering as much of a reaction as intended. Critics also raised questions about the authenticity of the taste test conducted by Burger King.
» Understand the issues and challenges in launching a viral marketing campaign.
Viral marketing, Marketing strategy, Branding, Advertising, Culturally insensitive, Ethics, Word-of-mouth marketing, brand awareness, Search Engine Optimization, Search Engine Marketing, Viral Error, Taste test, Market research, Burger King, Wendy's, McDonald's
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