Redbox: Competing in the Movie Rental Market
ICMR HOME | Case Studies Collection
As of 2010, Redbox was planning to offer movie rentals in the Blu-ray disc format as well as video game rentals from its automated self service DVD rental kiosks. It had also announced its intention of entering the online streaming business dominated by Netflix. Though industry experts are predicting a boom for the movie rental business, it remains to be seen whether Redbox can hold on to its lead as the market leader in the automated DVD rental kiosks business with the entry of NCR Corp. Whether it will be able to wean away a significant segment of the online streaming business from Netflix too remains to be seen.
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Kiosk marketing, Service marketing, Service blueprinting, Strategic Marketing, Business model, Automated self service movie rental kiosk business, Online streaming business, Competition, Redbox
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