Marketing McDonald’s in India
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Indian fast food market. In the face of intensified competition, can McDonald’s retain its dominant position? This case is meant for MBA/MS students as a part of the Service Marketing/ International Marketing/ Strategic Marketing Management curriculum.
» Various issues and challenges associated with marketing a service, especially a Quick Service Restaurant (Definition of service, characteristics of service, service marketing mix, etc)
Characteristics of service , Service marketing mix, International marketing, Standardization Vs. Adaptation, Localization, Competition, Market leader strategies, Supply chain, quick-service restaurants, Indian fast food market, Demographic and Economic Indicators of India, Lifestyle Indicators of India, Classification of Indian Consumers, Income Distribution of Indian Consumers, Consumption Pattern of Indian Consumers
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