Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives
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It also discusses the different loyalty cards introduced by Big Bazaar in association with ICICI Bank. The case concludes with a question on whether customer loyalty programs affect the purchase decision of customers and the challenges that Big Bazaar has to face in maintaining and extending customer loyalty at a time when the Indian consumer is spoilt for choices. This case is aimed at MBA/MS level students as part of the Retail Management/ Consumer Behavior/ Brand Management curriculum.
The case will help the students:
Customer loyalty, Customer satisfaction, Customer relationship management, Customer loyalty program, Indian, consumer, Consumer Behavior, Promotion,Price,Quality, Convenience, Service, Value-Added Services, Loyalty Cards, Retail industry, Hypermarket chain, Big Bazaar
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