BMW's Marketing Strategy in India
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Within three years, BMW went on to become the top luxury car manufacturer in India, surpassing Mercedes-Benz, which had been present in the country for more than a decade. The cases lists the strategies adopted by BMW on its journey to reach this position and also discusses the challenges it is likely to face from existing and new competitors like Mercedes Benz and Audi.
The case will help the students:
BMW, BMW India, BMW in India, Passenger car industry in India, Pricing, Campaigns, Distribution, Premium cars, Aspirational brand, Premium dealership, Mercedes Benz India, Joint venture, Complete knocked down kits, Sales subsidiary, Sporty cars, BMW 5 Series, Complete built-up units, BMW 3 Series, BMW X1, BMW X3, Pre-owned cars, BMW Financial Services India, BMW Studio
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