Publix Super Market, Inc.: A Customer Service Leader
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Publix employees worked as a team and were ready to help customers regardless of their position in the company. The case outlines the customer-centric philosophies of Publix and discusses the various customer service initiatives undertaken by Publix. From pharmacies to ATM networks to gift cards, Publix continuously offered customers various value-added services to make their life easier. The case concludes by discussing that with increasing competition Publix need to improve upon its customer service and retain customers.
The case will help the students:
Customer Service, Customer Relationship Management , Customer Satisfaction , Publix Super Market , Customer Service Leader, Customer Experience , American Customer Satisfaction Index, Publix Essentials, Apron's Simple Meals, Customer-centric
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