Marketing McDonald’s in India
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"Whatever a guy anywhere in the world wants, a guy in India wants that as well… The consumer is beginning to recognize that quick-service restaurants mean quality and value for money."1
- Amit Jatia, vice-chairman of McDonald’s India – south and west, in 2011
1]Amy Kazmin, "India's Youth Savour Fast-Food Chains," www.ft.com, March 16, 2011
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