Social Marketing: Times of India's 'Teach India' Campaign
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"Teach India was a campaign that touched a chord in the lives of millions of educated people allowing them to make the constitutional right of every Indian child to an education a reality. It transformed a nation into a gigantic classroom [...]"1
- Media Asia2, in October 2009.
1] "Let's Learn To Teach - Yahoo! Salutes the Power
of a Big Idea That Turned Nation into a Huge Classroom," www.media.asia, October 5, 2009.
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