Social Marketing: Times of India's 'Teach India' Campaign
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According to the feedback received from the 'Lead India' campaign, India would not be able to lead unless its populace was literate and that there was a need for citizens to come forward and contribute to the cause. It was for this purpose that the Teach India campaign was launched. The campaign was divided into two phases. The first phase invited citizens of the country to volunteer with a non-government organization (NGO) in their locality and spend two hours a week teaching underprivileged children. The second phase, which started at the end of 2008, selected students from top educational institutes all over the country who were willing to dedicate two years to teaching the underprivileged.
» Understand various issues and challenges is social marketing.
Social marketing, 'Lead India' Campaign, 'Teach India' campaign, Digital marketing, Integrated viral campaign, Brand awareness, Corporate social responsibility, Marketing gimmick, Times of India, Newspaper industry, India
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