TESCO - The Customer Relationship Management Champion
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
A Master at CRM Contd...
The data collected through these cards formed the basis for formulating strategies that offered customers personalized services in a cost-effective manner.
3] Loyalty cards are a part of 'loyalty programs,' which fall under the domain of customer retention strategies. These cards reward customers when they make purchases from the company in the form of points that accumulate over time. These points can later on be redeemed for cash/gifts/discounts. Thus, they provide incentives to customers for remaining a particular company's customers.
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