The Google and the 'Click Fraud' Menace
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Jim Friedland, an analyst at SG Cowen,7 said, "There are a number of issues that could hurt Google, but we believe click fraud is not one of them. We continue to expect near-term sentiment to be negative and the stock is likely to go down on this news item.
This is a significantly heated subject, and the advertisers don't feel like it is getting the proper attention from Google, Yahoo!, or Microsoft's MSN."9
The advent of the Internet opened up the possibility of personalized messages being delivered to targeted individuals. Online advertising enabled marketers to target specific customer segments, gather information, assess sales potential, and ensure product/service exposure across geographic boundaries...
7] SG Cowen is a US Investment bank specializing in technology and healthcare.
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