To download this short case study (No. SCMKTG060) click on the link below, and select from the list:
The case, ‘The All Out Story'examines the success of the All Out mosquito repellant from Karamchand Appliances Pvt. Ltd. (KAPL). KAPL was responsible for introducing ‘vaporizers'in the Indian mosquito repellant market. The case examines the marketing strategy that helped the company to become a leader in the segment, even while competing against financially stronger players.
» Understand the changing dynamics of the Indian petroleum industry after the deregulation process that began in the early 1990s
The All Out Story, All Out, mosquito repellant, Karamchand Appliances Pvt. Ltd, KAPL, vaporizers, Indian mosquito repellant, market, marketing strategy, leader, segment, competing, stronger, players
Questions for Discussion:
2. In the light of intensifying competition and the allegations of 'toxic hazards' in the mosquito repellant industry, do you think All Out would be able to maintain its success in the future? What steps can the company take to ensure that its market share does not suffer? Give reasons to support your answer?