Business Communication

	Title   : Business Communication Textbook. Detailed Table of Contents Pages : 275; Paperback; 210 X 275 mm approx. Price: Rs. 500; Courier charges extra. Available only in INDIA Please allow 5 to 10 days for delivery.
	Title  : Business Communication Workbook. Pages : 136 ; Paperback; 210 X 275 mm approx. Price: Rs. 500  ; Sample Applied Theory Questions Courier charges extra. Available only in INDIA Please allow 5 to 10 days for delivery.

Communication is an essential aspect of business life. Everyday, business persons have to communicate with people at different levels of the organization or with people external to the organization. And in this globalized environment they also have to communicate with people from different countries, with different cultural backgrounds.

Poor or inaccurate communication can lead to conflict and negativity in the workplace. It could even lead to the cancellation of a deal or the loss of customer goodwill. In this competitive environment, businesses cannot afford such losses.

Business Communication examines verbal, nonverbal and written communication in the world of business. Through numerous examples the art of effective speaking, writing, negotiating and interviewing is explored.

The book focuses on the fundamental principles of communication - clarity of purpose and knowledge of the subject and audience - to empower readers to deal with both familiar and unfamiliar communication contexts.

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