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Suggested Case Studies
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210 X 275 mm approx, Sample Applied Theory Questions
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The chapter looks at the importance of marketing ethics for an organization. With public attention focused on ethics, there is a need for stricter controls in business practices, right from framing marketing strategies to finally delivering a product to the consumers.
Especially the impact on children due to such ads has been discussed. Also the ethical aspects involved in the service aspects like people, physical evidence and process have been discussed. The chapter concludes with a discussion of the ethical issues involved in marketing research.