Management of Multinational Corporations

To function effectively, Multinational Corporations must understand the socio-political, cultural, economic and regulatory environment of the countries they operate in.

Whether it is managing overseas operations, directing an international sales force, helping expatriate employees and their families adjust to living and working in a foreign culture, or negotiating a deal with a government official or a customer, such understanding is essential for success.

Management of Multinational Corporations explains how MNCs manage different business functions such as marketing, operations, human resource and finance in different environments. It also describes how MNCs can achieve global scale efficiencies, respond flexibly to different national markets and cultivate worldwide learning.