|
Book
Title |
Textbook |
Workbook |
|
Business Communication
|
Rs.400
|
Rs.300
|
|
Business Ethics and Corporate Governance
|
Rs.400
|
Rs.300
|
|
Business Strategy
|
Rs.400
|
Rs.300
|
|
Consumer Behavior
|
Rs.400
|
N/A
|
|
Economics For Managers
|
Rs.400
|
Rs.300
|
|
Global Business Environment
|
Rs.400
|
Rs.300
|
|
International Business and International Marketing
|
Rs.400
|
Rs.300
|
|
Introduction to Human Resource Management
|
Rs.400
|
Rs.300
|
|
Introduction to Management
|
Rs.400
|
Rs.300
|
|
Introduction To Organizational Behavior
|
Rs.400
|
Rs.300
|
|
Leadership and Change Management
|
Rs.400
|
N/A
|
|
Management of Multinational Corporations ( MNCs )
|
Rs.400
|
Rs.300
|
|
Marketing Communications
|
Rs.400
|
Rs.300
|
|
Services Marketing
|
Rs.400
|
Rs.300
|
|
Supply Chain Management
|
Rs.400
|
N/A
|
|
Managerial Effectiveness Managing the Self and Others
|
Rs.400
|
Rs.300
|
|
Operations Management
|
Rs.400
|
Rs.300
|
|
Project Management
|
Rs.400
|
Rs.300
|
|
Marketing Management
|
Rs.400
|
Rs.300
|
|
Retail Management
|
Rs.400
|
N/A
|
|
Sales and Distribution Management
|
Rs.400
|
Rs.300
|
|
Introduction to Quantitative Methods
|
Rs.400
|
Rs.300
|
|
Industrial Marketing
|
Rs.400
|
N/A
|
|
Fundamentals of HRM
|
Rs.400
|
N/A
|
|
Fundamentals of Marketing Management
|
Rs.400
|
N/A
|
|
Introduction to Marketing Research
|
Rs.400
|
N/A
|
|
Introduction to Sales Management
|
Rs.400
|
N/A
|
Short Case Studies / Caselets