Team Building - Developing Performing Teams
Moving from Command and Control to Teamwork
Cross Functional Teams at Kodak
Continued from page 2:
Principles of Great Teams
Warren Bennis[5] conducted a study to identify the principles that made great
teams successful. He studied teams that worked on the Manhattan project[6], and
those who worked in the Palo Alto Research Center (PARC)[7] of Xerox, Apple
Computers[8], Lockheed Skunk Works[9], and Walt Disney animation studios.
According to Bennis though all these teams were extraordinary in their own way,
there were some principles that were common to all and these principles apply
to all the organizations where these teams worked. The principles[10] are:
Shared Dream
All the great teams shared the dream of making the
world a better place to live in. They sincerely believed that they would
change the world for the better. These teams were obsessed with what they
were doing and did not treat their work as simply a job but a fervent
quest. The shared dreams and beliefs gave them the cohesiveness and energy
needed to work.
Mission is Bigger than EgoDuring the Manhattan project, one team member had a problem working with a
colleague, and decided to leave. But the project leader reminded him that
the mission was more important than individual egos and this made the team
member rethink his decision, and ultimately stay back. This example shows
how great teams placed mission way above individual egos. |
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Protection from LeadersAll the great teams had leaders who protected the team members from the
corporate headquarters. These leaders managed to keep the headquarters
satisfied and told their team members to remain focused on their work. In all
these cases, the leaders tried to maintain physical distance from the
headquarters and this seemed to have helped in achieving their missions.
Fostering EnmityA team with even the noblest of missions benefited when it had real or invented
enemies. For example, the enemies of the Manhattan project were the Japanese
and the Germans. An implicit mission such as destroying the enemy is more
motivating than an explicit mission. During the heydays of Apple computers, its
mission was to bury IBM and Apple’s advertisements reflected this enmity.
Dare to be DifferentGreat teams generally consist of people who consider themselves as mavericks
and are generally at the periphery of their disciplines. They like to operate
on the fringes and do not have respect for the mainstream thinking or
activities. As Bennis says, their sense of operating on the fringes feeds their
obsession to succeed.
Pain & SufferingA place in great teams is rarely assured without personal sacrifice. The nature
of their work is such that the team members generally go through intense pain
and suffering. At Skunk Works of Lockheed, the team members could not disclose
information on their project even to their families. The team had to work in a
cheerless, rundown building at Burbank, away from headquarters and main plants.
Strong LeadersThough great teams are nonhierarchical, egalitarian, and open, yet they have
strong leaders. As Bennis observed, the leaders in great teams are not always
the most intelligent or capable in the team but neither are they passive
players. They are like curators who appreciate and preserve talent in the team.
Great teams make great leaders.
Meticulous RecruitingGreat teams are a result of understanding what talent is needed in the team,
and spotting where the talent is available. The leader of the team and the
other members consider recruiting a serious exercise. This ensures that the
right people are in the right place.
Young and EnergeticAll great teams had people who were quite young. Young people have the physical
stamina necessary to withstand the arduous tasks involved. They do not consider
anything impossible and that makes them accomplish the impossible. Great teams
are also young in spirit, ethos, and culture.
Great Teams DeliverGreat teams always believe in tangible outcome. Steve Jobs gave adequate
importance to this aspect at Apple. He reminded his team that their work was
not good enough unless it resulted in a great product at the end.
Next Pages
Team Size and Skills
Leadership Approaches That Foster Team Performance
Team Learning
[5] In Warren Bennis is a leading thinker on Leadership.
[6] The team invented the atomic bomb.
[7] Pathbreaking comp uter technologies like GUI, LAN, and Printer were invented
at PARC. Even the commercial
prototype of PC was invented here.
[8] Macintosh & other technology breakthroughs are credited to Apple computers.
[9] Teams here worked on fast and efficient development of top-secret aircraft.
[10] The secrets of great groups, By: Warren Bennis, Leader to Leader, No. 3
Winter 1997
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