EMPIRES OF
PROFIT
Commerce, Conquest and Corporate Responsibility
Book Author - Daniel B. Litvin
Book Review by - S S George
Dean, ICMR Case Studies and Management Resources
Abstract:
Empires of Profit deals with a topic that is especially relevant today - the
spread of western style capitalism across the world, and the responses it evokes
in the developing, and to a lesser extent, in the developed, countries. The
propagators of capitalism today are the multinational corporations; and some of
them wield more economic power than many countries. More and more, multinational
touch the lives of people around the world - they provide employment, goods and
services, exploit natural resources, pay taxes, and influence public opinion and
government policies. Today, it would be difficult to find a country where
multinationals do not
operate.
About the Author:
Based in London, Daniel Litvin has degress in philosophy, politics and economics
from the London School of Economics and Oxford University. He specialized in
human rights policy with Rio Tinto (a mining MNC) where he was the CSR agent. He
is also a former, prize-winning environment and resources correspondent for The
Economist.
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Empires of Profit deals with a topic
that is especially relevant today – the spread of western style capitalism
across the world , and the responses it evokes in the developing, and to a
lesser extent, in the developed, countries. The propagators of capitalism today
are the multinational corporations; and some of them wield more economic power
than many countries. More and more, multinational touch the lives of people
around the world – they provide employment, goods and services, exploit natural
resources, pay taxes, and influence public opinion and government policies.
Today, it would be difficult to find a country where multinationals do not
operate.
The book looks at the more unsavory aspects of
multinationals – their “social and political machinations” in developing
countries, and the consequences of these machinations to the companies and
the countries involved. Rather than the present, the author looks to the
past - beginning with that mother of all multinationals, the English East
India Company - to draw his conclusions. While many of the companies he
discusses do not exist any longer, or have been transformed considerably, the consequences of their actions live on – the author cites
instances such as the protests against McDonalds in India, as signs of lingering
suspicions about the motives and methods of multinationals, based on
Indian experiences with the East India Company and British imperialism. |
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Daniel Litwin appears to be well qualified to write a book on the impact of
multinationals on societies. He has degrees in anthropology and development from
the London School of Economics, and in philosophy, politics and economics from
Oxford University. He has also served as a policy advisor to Rio Tinto plc – a
multinational that has often faced, and still faces, severe criticism for the
impact of its activities on the developing world. Although he writes that the
book has nothing to do with Rio Tinto, his stint with the company may well have
spurred him on to take a closer look at multinationals and their impact on the
societies in their host countries
The book is structured
chronologically, and is divided into four parts. The first part deals with the
first wave of foreign investment in modern times in (what are now) poor
countries, and describes the activities of two multinationals from the British
Empire – The English East India Company and the British South Africa Company.
The second part of the book talks about the South Manchurian Railway and the
United Fruit Company - multinationals from a later period, and from two later
imperial powers, America and Japan
Part three deals with the backlash in
the host countries to the multinationals and what had by then come to be
perceived as commercial imperialism. This backlash was characterized by a
reassertion of economic independence by countries which had recently won
political independence from their colonial masters. The companies discussed in
the section (Aramco in Saudi Arabia, an Italian firm in Iran, and a Belgian firm
in Congo) faced setbacks in their host countries, but were quick to attempt to
reenter the countries when the backlash petered out and the globalization
process resumed with greater vigor. This is the subject of the fourth part of
the book “Resurgence”, which discusses the tremendous increase foreign
investment in poorer countries being witnessed now, and the countervailing
pressures from the societies of these host countries and the home countries of
the multinationals. In this phase, developing country governments which had so
recently been vehemently opposed to foreign investment began to actively work to
attract foreign multinationals. There are several strands of thought running
through the book; one such is the theme of the inadequacy of the structures,
systems and policies of the multinationals, to deal with nuances and
complexities of the societies they operate in. According to Litwin, whether or
not multinationals are giants at whose feet “creation trembles”, they are also
“inherently clumsy, partially sighted giants, which often wield tools too blunt
for the job at hand.”
Lack of local knowledge and the consequent insensitivity to local culture and
society were the greatest weaknesses of the organizations described in the book.
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This case study is intended to be used as a basis for class discussion rather
than to illustrate either effective or ineffective handling of a management
situation. This case was compiled from published sources.
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