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Airtel - Positioning (And Repositioning)
Previous
EXHIBIT II
POST-PAID & PRE-PAID CELLULAR BRANDS IN INDIA (LATE 2002)
|
Telecom Circle
|
Post-Paid Brands |
Pre-Paid Brands |
|
Himachal Pradesh
|
Airtel, Reliance Telecom, Escortel
|
NA |
|
Delhi
|
Airtel, Idea, Hutchison, Dolphin |
Airtel Magic, Idea ChitChat, Hutch
|
|
Punjab
|
Spice Communications, Airtel |
Spice, Airtel Magic |
|
Haryana
|
Escotel, Aircel, Airtel |
Escotel, Airtel Magic |
|
UP West
|
Escotel, Airtel |
Airtel Magic, Escotel |
|
UP East
|
Aircel, Koshika telecom, Escortel |
Koshika, Aircel and Escotel |
|
Madhya Pradesh
|
RPG Cellular, Airtel, Reliance telecom |
RPG |
|
Gujarat
|
Fascel, Idea, Airtel, Celforce |
Fascel, Idea ChitChat, Airtel Magic,
Celforce |
|
Kolkatta
|
Airtel, Usha Martin, Hutchison |
Airtel Magic, Hutch |
|
Mumbai
|
BPL, Hutchison Max, Airtel |
BPL, Hutch, Airtel Magic |
|
Maharashtra
|
BPL Mobile cellular, Idea, Airtel |
Airtel Magic, Idea ChitChat, BPL |
|
Andhra Pradesh
|
Idea, Airtel, Hutch Essar |
Airtel Magic, Idea ChitChat, BPL |
|
Karnataka
|
Spice Communications, Airtel, Hutch
Essar |
Spice, Airtel Magic, Hutch |
|
Chennai
|
RPG Cellular, Airtel, Hutch Essar |
Airtel Magic, RPG, Hutch |
|
Kerala
|
BPL Cellular, Escotel Mobile, Airtel |
BPL, Escotel, Airtel Magic |
|
Tamil Nadu
|
BPL Mobile, Aircel, Airtel |
BPL, Airtel Magic, Aircel |
Source: ICMR
Continued....
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