Themes: Ethics in Business
Period : 2001-2002
Organization : Fox TV, Parents TV Council
Pub Date : 2002
Countries : USA
Industry : Media, Entertainment and Information
- Ritchie Lucas, President and CEO, Creatability ad agency, Florida, in March 2002.
- Sandy Grushow, Fox TV Entertainment Group, in January 2001.
In January 2001, religious and conservative pressure groups worldwide (America, Europe, Australia and Asia) protested strongly against the airing of, 'Temptation Island,' a TV show. The show, belonging to the genre of reality TV, was made by the US media house Fox TV (Fox TV).
Though Fox TV authorities argued that the focus of Temptation Island was on exploring the dynamics of serious relationships and not on sex, the fact that Fox screened all contestants taking part in the show for sexually transmitted diseases weakened its arguments. Many family associations accused it of capitalizing on the entertainment value of sex and infidelity. The controversy deepened when it was discovered that one of the four couples had an infant son.
Though Fox TV pleaded ignorance and removed the couple from the series, the protesters argued that Fox TV could have broken up a family. Melissa Caldwell of Parents TV Council, a division of Media Research Center, said, "I think a lot of people are appalled at the concept of trying to break up committed relationships for the purpose of entertaining millions of viewers."
The program attracted similar reactions in other countries, especially in conservative countries such as Japan, Taiwan and India. In Taiwan, the show was scrapped even before a single episode was aired. In India, though the program was aired, it faced severe opposition and the Star TV network had to give up the idea of making an Indian version of the program.
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