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Business Quiz

Business Titans and Gurus

Guess the business titan/ business guru with the 3 clues that are given.

1). He tried a variety of jobs before settling on being a milkshake-mixer salesman.

Hint 1) A visit to a small restaurant in San Bernardino, California, inspired him to establish a fast food chain that later became world-famous.
Hint 2) Quality, Service, Cleanliness, and Value were the four pillars on which he built his company.
Wrong! The correct answer is " Ray Kroc of McDonald's "
Correct! " Ray Kroc of McDonald's "

a) Col. H. Sanders
b) Mac McDonald
c) Ray Kroc
d) Tom Monaghan

2). At the age of 13, he formed the Lakeside Programmers Group with some school friends.

Hint 1) In 1977, he dropped out of Harvard to set up a small computer software company with his friend.
Hint 2) His charitable foundation had donated over US$300 million to deal with global health challenges like AIDS, and improve computer education in developing countries.
Wrong! The correct answer is " Bill Gates of Microsoft. His charitable foundation is called the Gates Foundation. "
Correct! " Bill Gates of Microsoft. His charitable foundation is called the Gates Foundation. "

a) Larry Ellison
b) Steve Jobs
c) Ken Olsen
d) Bill Gates

3). In 1974, he took a job with Atari.

Hint 1) In 1985, he was removed from the computer company he had co-founded.
Hint 2) He returned to the company in 1998 and successfully turned it around with focus on digital music players and online music store.
Wrong! The correct answer is " Steve Jobs of Apple Computers. iPods are the digital music players and iTunes is the online music store) "
Correct! " Steve Jobs of Apple Computers. iPods are the digital music players and iTunes is the online music store)"

a) Larry Ellison
b) Steve Jobs
c) Ken Olsen
d) Bill Gates

4). The name of the company he established, when he was only 17 years old, is made up of the first letters of his name, the first letter of the name of the farm he grew up on, and the first letter of the name of his home village.

Hint 1) He introduced flat-pack (self assembly) furniture in 1956, so that his customers could easily pack the furniture they purchased, into their cars.
Hint 2) In 1996, his company introduced in Sweden, the BoKlok, a flat-pack house.
Wrong! The correct answer is " Ingvar Kamprad of IKEA retail furniture chain. IKEA comprises of I(ngvar) K(amprad); E(lmtaryd) – name of his farm; A(gunnaryd)- name of his home village.) "
Correct! " Ingvar Kamprad of IKEA retail furniture chain. IKEA comprises of I(ngvar) K(amprad); E(lmtaryd) – name of his farm; A(gunnaryd)- name of his home village.) "

a) Terrence Conran
b) Elton Mayo
c) Ingvar Kamprad
d) Ralph Lauren

5). At age of 27, he borrowed US$ 20,000 from his father-in-law and bought his first store in Newport, Arkansas.

Hint 1) He got a pilot license in 1953 and used to fly from one store to another to oversee the operations of his growing chain of retail stores.
Hint 2) In 1991, his company became the largest retailer in the US.
Wrong! The correct answer is " Sam Walton of Wal-Mart "
Correct! " Sam Walton of Wal-Mart "

a) Ben Franklin
b) J C Penney
c) Richard Warren Sears
d) Sam Walton

6). His first book, “The End of the Economic Man” was published in 1939.

Hint 1) He spent over 18 months interviewing senior management at General Motors which resulted in the publication of his bestselling book, “The Concept of the Corporation” in 1946.
Hint 2) 3) In 1994, he was appointed as Godkin Lecturer at Harvard University.
Wrong! The correct answer is " Drucker is considered as the guru among all management gurus. "
Correct! " Drucker is considered as the guru among all management gurus. "

a) Peter Drucker
b) F.W. Taylor
c) Michael Porter
d) Philip Crosby

7). At 16, he went to work as an engineer for James Flower & Co. in Detroit.

Hint 1) His first prototype automobile called the ‘Quadricycle'was built in his garden shed.
Hint 2) He is widely credited to have revolutionized the automobile manufacturing industry with introduction of the mass-production assembly line system.
Wrong! The correct answer is " Henry Ford of the Ford Motor Co. "
Correct! " Henry Ford of the Ford Motor Co. "

a) Alfred Sloan
b) Walter Chrysler
c) Henry Ford
d) Lee Iacocca

8). In 1976, she took a job with WJZ-TV as news co-anchor.

Hint 1) She was nominated for an Oscar for best supporting actress in the film ‘The Color Purple'.
Hint 2) In 1988, she formed Harpo Productions which acquired the rights to her talk show from Capital Cities/ABC.
Wrong! The correct answer is " Oprah Winfrey acclaimed talk show host of The Oprah Winfrey Show "
Correct! " Oprah Winfrey acclaimed talk show host of The Oprah Winfrey Show "

a) Whoopi Goldberg
b) Oprah Winfrey
c) Anita Roddick
d) Janet Jackson

9). Though he was the heir to his family's rice wine brewing business, he decided to pursue his interest in consumer electronics and was the co-founder of the Tokyo Tshushin Kyogu company.

Hint 1) His company's first product was a specialized rice cooker, later followed by tape recorders and transistor radios.
Hint 2) In 1958, he pushed for changing the company name ‘Tokyo Tshushin Kyogu'to a shorter name that could be easily recognizable the world over.
Wrong! The correct answer is " Akio Morita of Sony Corporation "
Correct! " Akio Morita of Sony Corporation "

a) Eiji Toyoda
b) Akiro Kurusawa
c) Taichi Ohno
d) Akio Morita

10). At school, he used to write computer programs for the school library to print out catalogue cards.

Hint 1) He co-founded a software company called Ink Development Corporation, which was later renamed as eShop. This company was bought by Microsoft in 1996.
Hint 2) He set up an online auction website as a hobby, having got the idea during a conversation with his fiancée, who was an avid collector of Pez Dispensers.
Wrong! The correct answer is " Pierre Omidyar of eBay "
Correct! " Pierre Omidyar of eBay "

a) Scott McNealy
b) Pierre Omidyar
c) Jay Walker
d) Sergey Brin


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