Bose Corporation`s Competitive Advantages and its Shift to an Online-Only Model
| Case Code: BSTR615 Case Length: 15 Pages Period: 2019-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.400 Organization : Bose Corporation Industry :Electrical & Electronics Countries : Global Themes: Competitive Strategy/ Channel Strategy & Development/ Generic Strategy/Core Competence |
Abstract Case Intro 1 Case Intro 2 Excerpts
A Note on Bose
Bose was founded by Dr. Amar G. Bose (Amar Bose) in 1964 in the US. Earlier, when Amar Bose was a student at MIT, he had purchased a top quality high priced stereo system as a reward for himself for successfully completing his electrical engineering degree. He was, however, disappointed with the sound of the speakers and began to research on psychoacoustics and psychophysics to create a quality speaker with the perfect sound. His research led to many patents to his credit and eventually to the formation of Bose...
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