Price Optimization at Northern Group Retail
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG085 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemesInnovation |
| Case Length |
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9 Pages |
| Period |
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2002-2003 |
| Pub Date |
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2004 |
| Teaching Note |
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Available |
| Organization |
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Northern Group Retail |
| Industry |
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Retailing |
| Countries |
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Canada |
Abstract:
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The case discusses the implementation of price optimization software at Northern Group Retail, a major clothing and accessories retailer based in Toronto, Canada. The Northern Group was experiencing a decline in performance due to its pricing strategy, which followed nation-wide pricing rather than zonal pricing.
Due to this, the company was not tuned-in to local conditions and implemented the prices uniformly. This led to the company losing out on substantial revenues by implementing mark-downs in places where the goods had the potential to sell at full price.
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Issues:
• To understand the critical nature of pricing strategy, especially in the retail sector.
• To compare zonal pricing strategy with uniform pricing strategy and analyze the suitability of each in different situations.
Contents:
Keywords:
Implementation, price optimization, software, Northern Group Retail, clothing, accessories, retailer, Toronto, Canada, pricing strategy, zonal pricing, tuned-in, local conditions, prices uniformly, substantial revenues, implementing, mark-downs, goods, full price
Price Optimization at Northern Group Retail
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