News Corp in 2004: The DirecTV Acquisition and Beyond

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Case Details:

Case Code : BSTA099
Case Length : 09 Pages
Period : 1952 - 2004
Organization : News Corporation (News Corp)
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Media

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The DirecTV Acquisition

Television programs were delivered by cable or through satellite. Cable television beamed programming content through cables to the subscribers' homes. Satellite television beamed programming content by satellites orbiting in the sky and did not require any cable connection...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Future Outlook

With DirecTV, Murdoch had captured access to 12 million subscribers in the US, marking a pivotal turn in his 50-year rise from a newspaperman from Australia to one of the world's most powerful businessmen. By early 2004, Murdoch oversaw a media empire with businesses that generated $ 30 billion a year and reached out to just about every corner of the world...

Exhibits

Exhibit I: News Corp Financials
Exhibit II: The News Corp Empire
Exhibit III: News Corp's Global Reach
Exhibit IV: Cable Television vs. Satellite Television
Exhibit V: News Corp's Global Distribution Empire
Exhibit VI: News Corp., Financials
Exhibit VII: News Corp - Board of Directors and Management Committee

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