The Hindu: 125 Years in the Media Industry

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"This is an occasion for The Hindu to rededicate itself to the following set of core principles of journalism that it proclaimed editorially recently: truth telling, freedom and independence, justice, humaneness and contributing to the social good".

- N Ram, Editor-in-Chief & Joint Managing Director².

Introduction

On September 13, 2003, The Hindu, a Rs. 4 billion media empire was celebrating 125 years in business. With a circulation of 933,000 and half a dozen journals, The Hindu had made its mark on the Indian media industry. The Hindu had earned the reputation of being a conservative paper that appealed to the highly educated segment of the Indian populace. The paper had its many moments of glory, like the coverage of the Bofors scam that hit the Indian Government hard during the late eighties, during Rajiv Gandhi's premiership (1984-1989).

During its 125 years of existence, The Hindu had attempted to strike a fine balance between two seemingly competing considerations, larger societal purpose (providing the credible information, educating the public, opinion building and acting as a watchdog) and a business, which had to be economically viable...

Excerpts >>

1] This case study is primarily based on the "Special Supplement," The Hindu, 13th September 2003 and draws heavily from it.

2] Yahoo News, 12th September 2003.

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