Just In Case An e-newsletter of IBS Case Research Center

About ICMR

Given the criticality of case studies as a pedagogical tool in management education and research, a need was felt to publish a quarterly newsletter. A newsletter would be a window to the world of case writing, case learning and case teaching for both IBS faculty and external case method practitioners. After much deliberation, we decided to opt for an e-newsletter rather than a traditional newsletter. This was done considering the changing media consumption behavior of our target audience as well as for reasons of sustainability. We launched the e-newsletter named Just in! Case on 5-Feb 2019, to commemorate the first World Case Teaching Day. It is in a fully digital format. Just in! Case addresses the long-felt gap in identifying the right cases for internal as well as external stakeholders. It also aims at increasing the popularity of case method of learning for working professionals. Professionals can now have quick and easy access to CRC’s huge repository of award-winning and best-selling case studies. They will also be exposed to cases which are culturally diverse and socially relevant.