Mini Case Code : CLIM037
Publication date : 2005
Subject : International Marketing
Industry : -
Length : 04 Pages
Price : Rs. 100
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Minnesota Mining and Manufacturing Company, 3M, innovative products, recruit, innovative people, innovation, innovation task force, innovation audit, dual ladder career path, leadership development institute
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The caselet discusses the organizational culture of 3M. It describes the policies and procedures adopted by the company to instill a spirit of innovation in its employees. It details the HR policies and practices of the company that played an important role in fostering innovation in the organizational culture of the company. The caselet also describes the changes in the work environment after the arrival of James McNerny as the company's CEO.
The company was initially in the business of mining corundum . Later the company shut down its corundum mine and started producing sandpaper. In 1911, the company introduced its first breakthrough product, Three-M-ite cloth, which proved to be a successful and profitable product...
Questions for Discussion:
1. Since its early years, what strategies did 3M adopt to foster a culture of innovation in the organization? How far do you attribute the success of the company to its culture?
2. Do you agree with the views of analysts that the new initiatives implemented by 3M's new CEO James McNerney might dampen the spirit of innovation at 3M? Justify your stand.